A book review by Adam Lovelace, stay tuned to Queers4Gears.com for an interview with Jade Gurss.
Jade Gurss is the owner of fingerprint, inc, a sports publicity company. Jade provided publicity and media relations for Anheuser-Busch and their sponsorship of Dale Earnhardt Jr’s number 8 Budweiser NASCAR team from 1999 through the 2007 season in the NASCAR Sprint Cup Series and is the author of “In the Red”. “In the Red” follows Dale Earnhardt Jr. throughout the 2001 Daytona 500, a race in which his father would lose his life on the last turn of the last lap of the race, and the rest of the 2001 season.
“In the Red” begins with Jade Gurss telling the reader about Dale Jr.’s appearance at the 2001 Winston Cup Preview (Winston being the title sponsor of the series at that time) in which Jr. tells of a dream he had about winning the Daytona 500. Dale Jr. is asked about where his father is in the dream and the answer gave me goosebumps then and gives me goosebumps to this day every time I hear the story.
The 2001 season saw Dale Earnhardt and Dale Earnhardt Jr. team up for the the Rolex 24 Hours at Daytona just weeks before the Daytona 500. Father and son finished 2nd in their class and 4th overall. Jade takes us through the Rolex and gives the reader insight into the relationship between Earnhardt and Dale Jr. in a way that most fans never get to see from the usually private Earnhardt family. “In the Red” takes you behind the scenes of the Earnhardt family and the tragedy they went through in 2001.
From the 2001 preview, to the Rolex, to the Daytona 500, to the dark weeks that followed, “In the Red” will take you on a week to week, up and down, roller coaster ride of emotions through the entire 2001 season. Whether you are an Earnhardt fan or not, whether you are even a race fan or not, “In the Red” is a very compelling read and a must for any racing fan.
Jade Gurss is also author of “Driver #8” which chronicled Dale Earnhardt Jr.’s rookie season, as well as co-author of “DW: A Lifetime Going Around in Circles”
Follow Jade Gurss:
@JadeGurss, @InTheRed2001 on Twitter
“In the Red” on Facebook
Follow Adam Lovelace:
@aclovelace on Twitter