The term “online gambling” (or Online Gambling, Internet Gambling, etc.) refers to the various gambling games that can be found on the WEB. From January 1, 2019 also in Switzerland, as has long been the case in most of the world and following the entry into force of the new law on cash games, it is possible to propose online gambling and betting web sites. The sites that offer this type of possibility are almost endless. Thanks to a connection, a tablet, a PC or a mobile phone, it is possible to gamble at any time and from anywhere. Gambling, when compared to land-based gaming, has many advantages for the consumer: Accessibility and availability: you can play from anywhere and at any time. The websites in fact never close and offer games 24h / 24.Anonymity: it is not necessary to leave the house to play, you can use “Nicknames” that allow you to remain anonymous. It therefore becomes easy for the player to keep their gaming habits hidden.Simplicity and speed: to access online games it is sufficient to have a connection and in a few steps – or as we say in the digital age – “in just a few clicks”, you can create an account and then play. Moreover, thanks to prepaid credit cards, it is very easy to have money available for this type of activity.Less control: accessing online sites is easy and there is no social control (other players, staff, etc.) when playing.The game is interactive: the player can weave contacts with other players, can play simultaneously on multiple platforms and this allows him to fully immerse himself in the game activity.Games are built to be attractive: in fact, they often refer to TV series characters or famous video games.The offer of online games is almost unlimited.The possibility of playing in “free to play” mode: many sites offer the possibility of trying to play without money, as if it were a workout. Often, during these test games, the odds of winning are greater than when playing for real money. This situation can influence the player’s future behavior and push him to try his luck with real money.It can be an outlet for those people who, for various reasons, are going through a stressful period in their lives (loss of job, death, separation and / or other events relevant to a person’s life).