Most of the time, here at Q4G we try to make light, or have some fun with the current dramas in our sport…. but every now and then, we like to focus on some of the positive deeds done by folks in and around NASCAR.
This week we profile the “25 Days of Service Campaign” commemorating the 25th Anniversary of JHE Production Group.
Who is the JHE Production Group you ask? You know that amazing stage structure that magically arrives just before driver introductions at each race…. that’s JHE! You know those amazing special stages constructed for the All-Star Race and when we crown the Sprint Cup Champion – that’s JHE! Did you like the Sprint Cup Crew Showdown….. JHE set that entire “set” up.
In fact, their first client was the Charlotte Motor Speedway but NASCAR isn’t all they do…..according to their website, JHE was founded in 1987, JHE delivers innovative solutions for national live entertainment, creative services and experiential activation. Specializing in live entertainment, JHE provides unparalleled expertise with special events, concerts and opening ceremonies for national sporting events. The in-house creative department supplies clients with motion and print graphics and sound engineering; while the experiential activation program designs and executes consumer engagement opportunities for Fortune 500 companies with mobile tours, festivals and hospitality.
To celebrate 25 years in business and give back they launched a campaign to give back. “Twenty-five days of service is a great way to honor not only our employees who are the backbone of this business but to give back to the community that has helped us grow,” said Jay Howard, president of JHE. “We have been so fortunate throughout these 25 years thanks to an amazing group of partners and employees.”
JHE’s “25 days of service” will be comprised of a variety of charitable acts including, but not limited to, the second annual “Golfing for Good” fundraiser, volunteering at Ronald McDonald House, assistance with a Habitat for Humanity home, serving up hope at a soup kitchen, care packages for service men and women, canned food drive, and enhanced support with partners The Ryan Newman Foundation and Victory Junction.
“Our intent is to touch a multitude of communities nationwide, communities where we have done business for years,” said Michael Verlatti, executive vice president and chief marketing officer at JHE. “JHE’s culture is very important to our success. So we will continue to evolve our efforts to allow employees to involve their favorite charities.”
Things have been busy with the new campaign – since the beginning of the year employees of JHE have spent several hours volunteering their time to different organizations in and around the Charlotte area. On April 3, 24 employees, and President Jay Howard’s wife, Kim, painted several barns, the main farmhouse and office, and several other areas at the Wings of Eagles Ranch, a center in Concord, NC for children and adults with special needs. Then on May 3, about 10 employees made and served dinner at the Ronald McDonald House of Charlotte. At the end of May JHE will host a blood drive at their headquarters in Harrisburg, NC.