NASCAR and MotorSports – From a Queer Perspective

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How do NASCAR Sponsors Stack Up in LGBT Equality – 2012

How do the sponsors in NASCAR stack-up when it comes to workplace equality?  Better than you might think!

Using the HRC’s Corporate Equality Index – I have taken a look at the scores for the sponsors that we see each week at the races.

Who is the HRC?

The HRC (Human Rights Campaign) is the USA’s largest civil rights organization working for LGBT (Lesbian, Gay,  Bisexual and Transgendered) Equality.  Their website states, “HRC seeks to improve the lives of LGBT Americans by advocating for equal rights and benefits in the workplace, ensuring families are treated equally under the law and increasing public support among all Americans through innovative advocacy, education and outreach programs.”

The CEI (Corporate Equality Index) is published every year by the HRC.  It provides an in-depth analysis and rating of large U.S. employers and their policies and practices pertinent to LGBT employees.   The survey also tracks these trends and best practices among all businesses in a particular industry.

How do these companies get scored?

Companies are given a score of 0 to 100.   You can see the entire survey and how the points are awarded by clicking here.   As an example: 15 points are awarded for companies that offer medical benefits to same-sex domestic partners with an additional 10 points awarded if the company also offers “soft benefits” such as: bereavement leave or life insurance for same-sex partners.

Using these survey questions every company is given a score.  You can find a complete list of all the questions – and how each company is scored on scale of zero to one-hundred by clicking here.

So how does the NASCAR garage rate?  Quite well actually!    Of the 41 NASCAR Sponsors that have a CEI score nearly half of them score a perfect 100.   The average score for all sponsors was 75.625

I complied a complete list of sponsors that you would see from week to week on the track.  I also included main NASCAR sponsors like Goodyear, Sunoco and Service Master.

There are currently 17 sponsors with no CEI score.  There are many reasons a company would not be scored and it is not a negative.  For various reasons some companies declined or were not asked to participate.   Many of the un-scored companies would do quite well if they took the survey.

There is one sponsor that is dragging the NASCAR’s average down. Mobile 1 is owned by Exxon and is rated with negative 25 points.  They are the first company in the history of the HRC CEI Index to receive a negative score.  Not only does Exxon Mobil fail to meet a single criteria in the equality survey – they had points deducted for engaging in activities that are detrimental to LGBT Equality.  Despite pressure from shareholders and customers – the Exxon Mobile board continues to fight against equality for all of their employees.

If a few of the sponsors that are currently un-scored took the survey I think the NASCAR average would come up.   For the record, the NASCAR sanctioning body has not taken the CEI survey and has no score.  The 75.625 average is for the sponsors we see each week at the track.

So how does your driver’s sponsor rate?  Here are all the scores:

2012 NASCAR Equality Scores:


Sponsor 2012 HRC CEI Score
Toyota 100
Ford 100
Dodge (chrysler fiat) 100
Kellog’s 100
Clorox 100
Cheerios (general mills) 100
Motorcraft (Ford) 100
UPS 100
Kingsford Charcoal (clorox) 100
Miller Light (Miller Coors) 100
DuPont 100
Nationwide Insurance 100
Sprint 100
Coca Cola 100
Best Buy 100
3M 100
Office Depot 100
Amp Energy (Pepsi) 95
Huggies (Kimberly Clark) 90
Budweiser 90
Old Spice (Procter & Gamble) 90
Chevrolet (GM) 85
Pennzoil (shell) 85
Target 85
The Home Depot 80
McDonalds 75
Fed Ex 75
DirectTV 75
Caterpillar 70
Farmers Insurance (Zurich) 65
Burger King 55
Snickers/MM’s (MARS) 55
Long John Silver’s (YUM brands) 45
Taco Bell (YUM brands) 45
Lowes 15
Goodyear 15
Sunoco 15
NAPA Auto Parts (Genuine Parts Group) 15
Mobile 1 (exxon) -25
Stanley/Dewalt Tools (Black & Decker) no score
Scott’s no score
US ARMY no score
Tornados (Ruiz Foods) no score
National Gaurd no score
Go Daddy.com no score
GEICO no score
Speed Energy no score
Furniture Row no score
Aaron’s no score
Affliction Clothing no score
Camping World no score
Menards no score
Servicemaster no score
NASCAR (Sanctioning Body) no score
Interstate Batteries no score


You can read and compare the scores from 2011 for NASCAR by clicking here.

Category: gay, NASCAR