How do the sponsors in NASCAR stack-up when it comes to work place equality. Using the HRC’s Corporate Equality Index – I have taken a look at the scores for the sponsors that we see each week at the races.
Who is the HRC?
The HRC (Human Rights Campaign) is the USA’s largest civil rights organization working for LGBT (Lesbian, Gay, Bisexual and Transgendered) Equality. Their website states, “HRC seeks to improve the lives of LGBT Americans by advocating for equal rights and benefits in the workplace, ensuring families are treated equally under the law and increasing public support among all Americans through innovative advocacy, education and outreach programs.”
The CEI (Corporate Equality Index) is published every year by the HRC. It provides an in-depth analysis and rating of large U.S. employers and their policies and practices pertinent to LGBT employees. The survey also tracks these trends and best practices among all businesses in a particular industry.
How do these companies get scored?
Companies are given a score of 0 to 100. You can see the entire survey and how the points are awarded by clicking here. As an example: 15 points are awarded for Equal Opportunity Employment policies – with 5 additional points given iF the company’s Diversity Training covers sexual orientation. 15 points are awarded if the company offers Health Benefits for domestic partners.
Using these survey questions every company is given a score.
So how does the NASCAR garage rate? Quite well actually! Of the 41 NASCAR Sponsors that have a CEI score over half of them score a perfect 100. The average score for all sponsors was 78.35
I tried to come up with a complete list of sponsors that you would see week to week on the track. I also included main NASCAR sponsors like Goodyear, Sunoco and Service Master.
There are currently 16 sponsors with no CEI score. There are many reasons a company would not be scored and it is not a negative. Many of the un-scored companies would do quite well if they took the survey.
There is only one sponsor in the sport with a score of zero. Mobile 1 is owned by Exxon. ExxonMobil continues to score a zero percent and lose points for resisting shareholder pressure to amend its non-discrimination policy.
So how does NASCAR’s average of 78.35 compare with other industries?
|Consultants & Business Services||95|
|Entertainment / Electronic Media||94|
|Apparel, Fashion, Textiles||93|
|Banking and Finance||91|
|Transportation and Travel||91|
|Advertising & Marketing||83|
|Publishing and Printing||79|
|Computer & Data Services||77|
|Energy & Utilities||76|
|Forest and Paper Products||75|
|Automotive (OEM, suppliers)||70|
|Oil and Gas||70|
|Mail & Freight Delivery||63|
|Engineering & Construction||54|
If a few of the sponsors that are currently unscored took the survey I think the NASCAR average would come up. For the record, NASCAR the sacntioning body has not taken the CEI survey and has no score. The 78.35 average is for the sponsors we see each week at the track.
So how does your driver’s sponsor rate? Here are all the scores:
|Sponsor||2010 HRC CEI Score|
|Dodge (chrysler fiat)||100|
|Huggies (Kimberly Clark)||100|
|Amp Energy (Pepsi)||100|
|Cheerios (general mills)||100|
|Kingsford Charcoal (clorox)||100|
|Miller Light (Miller Coors)||100|
|Old Spice (Proctor & Gamble)||100|
|The Home Depot||85|
|Long John Silver’s (YUM brands)||65|
|Taco Bell (YUM brands)||65|
|Stanley/Dewalt Tools (Black & Decker)||50|
|NAPA Auto Parts (Genuine Parts Group)||15|
|Mobile 1 (exxon)||0|
|US ARMY||no score|
|Tornados (Ruiz Foods)||no score|
|National Gaurd||no score|
|Red Bull||no score|
|Go Daddy.com||no score|
|Speed Energy||no score|
|Furniture Row||no score|
|Affliction Clothing||no score|
|Crown Royal (diageo)||no score|
|Camping World||no score|
|NASCAR (Sanctioning Body)||no score|
|Interstate Batteries||no score|