Or at least Eddie Gossage, President of Texas Motor Speedway, had better bring some cookies to the Media Center when the NASCAR Press Core comes rolling into town in April. It seems he has upset a few journalist with a ill-timed April Fools Day Prank.
Yesterday – Texas Motor Speedway sent out a Press Release announcing a new promotion. TMS offered $100,000.00 to any local radio D.J that would change their legal name (and the name of their show) to TexasMotorSpeedway.com To qualify for the prize the D.J would also have to get a tattoo with the name of the speedways website. A Dallas Radio Host took Gossage up on the offer – pictures were taken and the “presser” was sent out.
The NASCAR Press – almost on whole – took the presser at face value and ran with the story. It appeared on ESPN, SceneDaily.com, SPEED and SBNation.com - which are very dependable sources for NASCAR journalism.
Today Eddie Gossage revealed that it was all an early April Fools Prank – there was no contest – there was no money – it was only an attempt to get publicity.
And it worked! I follow a lot of NASCAR writers on Twitter and they were none to happy with Texas Motor Speedway and Mr. Gossage.
I don’t blame the press – as a “pretend” NASCAR journalist – I depend heavily on press releases from NASCAR, different tracks and teams. I take these “pressers” as gospel – and generally feel no need to fact check them.
This stunt will cause all reporters to look at future Texas Motor Speedway articles with a skeptical eye. While TMS may be enjoying all of the publicity – it may not prove the wisest move in the long run.
If anything makes me angry – it would be the amateur nature of this prank – figures one of those “morning zoo radio guys” would be involved.
I won’t be at the races in Texas – but I would suggest that Eddie Gossage bring lots of cookies to the Media Center – but don’t be surprised if some of the reporters want to test them for poison first! (For the record – I would forgive anything for cookies – I can be bribed with a good chocolate chip)










If Boris Said’s disappointment at not running the inaugural NASCAR Nationwide Series race at Road America is any indication, fans are in for a treat.